Shery Zarnegin on her farm in Southern California

Shery Zarnegin

I don't study industries — I live in them first, then build.

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I grew up in the diamond trade in Los Angeles. Instead of following my father's path, I took what I learned and carved my own — mixing precious stones with oxidized silver, putting jewelry on magazine covers and red carpets. When my life changed as a single mom, I didn't just navigate it — I built a tech platform to help others manage their emotional wellbeing. When I saw a luxury watch market full of opacity, I built an auction platform rooted in transparency and sold it. Today I own a coffee and avocado farm in Southern California — and it was there, watching what the coffee industry throws away, that the next idea started. I'm turning the forgotten part of the coffee fruit into a supplement that helps people think clearly. Every venture starts the same way: I live in a space, I see what's missing, and I build something real.

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Brain Gel Lab
2024 – Present
FourSevens Miami
2023 – Present
Klockchain
2021 – 2025
One Tree Hill Farms
2016 – Present
BE R.A.W
2018 – 2022
Shery Shabani Designs
2003 – 2012
People StyleWatch — Shery Shabani jewelry featured People StyleWatch
Lucky Magazine — Shery Shabani jewelry featured Lucky Magazine
Glamour Magazine — Shery Shabani jewelry on Reese Witherspoon cover Glamour

Brain Gel Lab

In Development · 2024 – Present

A liposomal supplement built around the coffee cherry — the nutrient-dense fruit the coffee industry discards. Designed for focus, clarity, and brain energy. Born from my own farm, backed by real science.

Brain Gel Lab supplement

FourSevens Miami

Consulting · 2023 – Present

I work with founders in the startup phase — helping them build, strategize, and figure out what it actually takes to get a company off the ground. Everything I've learned building my own ventures, applied to yours.

If you're a founder building from scratch and want to think through your strategy, reach out — it's what FourSevens is for.

FourSevens Miami consulting

Klockchain

Co-founded · Sold 2025 · 2021 – 2025

A tech-driven auction platform for the secondary luxury watch market. Built on authenticity, transparency, and accessibility in a space that had none. Acquired by TF Klockchain under Tom Ford.

Klockchain — luxury watch trading platform

One Tree Hill Farms

Current · 2016 – Present

A coffee and avocado farm in Southern California pioneering an interplanting model — two crops sharing soil, making each other stronger. Where the Brain Gel Lab origin story began.

One Tree Hill Farms — coffee beans, Southern California

BE R.A.W

Resilient · Authentic · Willing · 2018 – 2022

A tech platform that helped people manage their daily emotional state through exercise, meditation, and journaling — then used personal analytics to show which modalities actually worked for them. Built from my own experience navigating life as a single mom.

BE R.A.W wellness platform — Resilient Authentic Willing

Shery Shabani Designs

2003 – 2012

A fine jewelry line that mixed diamonds and precious stones with oxidized silver and 14kt gold — bold, wearable, and unlike anything else in the market. Featured on red carpets and magazine covers. Rooted in growing up in my father's diamond trade.

Shery Shabani Designs — fine jewelry editorial

Let's build something.

Whether you're an investor, a potential partner, a brand looking for the right operator, or a founder who wants to think through what you're building — the best first step is usually a conversation.

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